Employee ESG engagement app
What this page covers
Employee ESG engagement app
Support employee participation in recycling with a rewards-based app built for direct engagement. It turns everyday waste collection into a simple action employees can join through one digital experience.
After a successful 2020 pilot in the UAE, this rewards-led approach attracted interest from manufacturers and environmental organisations. It offers a practical way to link recycling activity with wider ESG goals.
In brief
- Use a gamified recycling rewards app to encourage employees to join waste collection and recycling through clear, everyday actions.
- The broader app model has attracted 11,000 users across nearly 150 countries, with collection points mapped in around 50 countries.
- The approach has drawn interest from organisations including Bee’ah, International Recycling Group, Nestlé Middle East, and Dettol Middle East.
What to do
An employee ESG engagement app can make sustainability participation more visible and more consistent. ZeLoop’s model uses rewards and direct user engagement through a simple app experience that encourages people to collect waste and take part regularly.
Gamified participation can make recycling easier to repeat at scale. The same approach has attracted 11,000 app users across nearly 150 countries, and collection points have been mapped in around 50 countries, helping teams turn good intent into day-to-day action.
The model has also gained traction beyond the pilot stage. After a successful UAE pilot in 2020, early adopters and interested organisations included Bee’ah, International Recycling Group, Nestlé Middle East, and Dettol Middle East. ZeLoop has also announced a partnership with Sproutly, an impact-driven game platform focused on tree planting and positive environmental action.
What to keep in mind
This app approach is grounded in recycling rewards and engagement, so it fits best when employee participation connects to real waste collection activity. Access to suitable collection points matters, and mapped locations are available in around 50 countries rather than everywhere.
The clearest evidence here is around gamified engagement, rewards, and recycling participation. While this page focuses on employee ESG engagement, the available proof supports a careful claim: the app can support recycling-led sustainability programmes, rather than replace a full ESG management system.
There is credible market traction behind the concept. A successful UAE pilot in 2020 helped the programme gain attention from manufacturers and environmental organisations, and named adopters include Bee’ah, International Recycling Group, Nestlé Middle East, and Dettol Middle East.