Water bottle recycling

What this page covers
Water bottle recycling
Water bottle recycling works better when collection is easy and people have a reason to take part. ZeLoop supports plastic bottle collection and recycling through connected equipment, digital tools, and rewards.
For institutions and everyday users, this approach links bottle return activity to the ZeLoop mobile app and reward system, helping encourage better recycling habits and reduce litter.
In brief
- ZeLoop Aggregator Plus helps institutions set up a simple system to collect and recycle used plastic bottles, including water bottles.
- The solution combines Nielsen recycling equipment with the ZeLoop mobile app and a reward system built on blockchain-based tracking.
- ZeLoop uses rewards to encourage bottle collection, helping support more consistent recycling behaviour and lower litter levels.
What to do
ZeLoop presents water bottle recycling as a practical collection and participation system, not just a standalone bin or app. Through ZeLoop Aggregator Plus, institutions can create a more organised way to collect and recycle used plastic bottles.
The solution combines Nielsen recycling equipment with ZeLoop digital services. This connects collection points with the ZeLoop mobile app and reward engine, so bottle returns can be tracked and linked to user participation.
SmartBlock, created in 2019, developed the ZeLoop rewards platform to encourage environmentally positive actions. By rewarding users for collecting used plastic bottles, the platform helps reduce litter and supports organisations that want stronger engagement in recycling programs.
What to keep in mind
This setup is mainly designed for institutions that want a structured system for collecting and recycling used plastic bottles. Its value comes from combining on-site equipment with digital participation tools, rather than relying on a single collection point alone.
Nielsen, founded in 2001, is presented as active in solid waste management, with 4 innovation awards, 4 registered patents, and products marketed in 27 countries. SmartBlock adds expertise in using rewards to encourage more sustainable consumer behaviour.
The partnership behind ZeLoop Aggregator Plus is described as strengthening activity in Africa, where Nielsen already operates in more than 27 countries, with expansion also planned in other regions. This indicates a solution designed to support wider plastic waste management efforts over time.
